Pattern Recognition with Mike Penrod

Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world.

Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. 

In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?

Part 1 - Data Driven

• Principles of partnership
• The role of data science and analytics
• Evaluating global expansion

Also listen on: Amazon Music

Part 2 - Brands and the Customer Experience

• How distribution control drives Buy Box growth
• Removing gray market sellers
• Identifying the categories where you can win

Also listen on: Amazon Music