Finding and removing regulatory non-compliant products on Amazon.

Key takeaways

• A product's authenticity and its compliance are separate questions.
• The package received in a physical test purchase can reveal labeling issues that are not visible in an online offer.
• Documenting the delivered product helps brands assess whether there is evidence to support a marketplace complaint.

Examine the product that reaches the customer

This guide explores how physical test purchases and a review of packaging can support investigations into diverted and potentially noncompliant products. Its focus is the evidence available from the delivered item, alongside the online listing.

For brands, the practical starting point is to preserve the listing, identify the seller, photograph the received product and packaging, and document the specific concern for review. A product's origin or distribution route alone should not be treated as proof of a violation.

The full whitepaper explains the investigation and enforcement approach in more detail. Each case requires review of the relevant product requirements and marketplace rules; a test purchase does not by itself guarantee removal.