ARTICLEThe Counterfeit You Didn’t Choose
Why customer expectations change the impact of a counterfeit purchase.
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Marketplace intelligence.
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46PUBLISHED ARTICLES
Timely analysis and practical perspectives for legal, ecommerce, and brand protection teams navigating marketplace risk and measurable revenue recovery.
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ARTICLEPrice is a bad counterfeit indicator
Product offer price has little to no correlation to product authenticity. It seems logical, you see a new seller appear on your listing, they look suspicious and their price is 20% below every other seller. Must be a fake. Unfortunately, the evidence says otherwise. We analyzed almost 300 confirmed infringing test purchases and compared the purchase price with the brands MAP or Expected Retail Price. The result: bad guys aren't stupid and they aren't willing to giveaway margin to attract more sales.
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ARTICLEMeet Kai at Amazon Accelerate 2026
Kainoa Tayabas-Kim, IPSecure’s Director of Growth, will be attending Amazon Accelerate 2026 in Seattle from September 22–24.
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ARTICLEWhat Real Brand Protection ROI Looks Like
See how one brand grew from $6M to $100M in Amazon revenue in 24 months by eliminating unauthorized sellers. Real brand protection ROI starts with visibility.
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ARTICLE‘Not As Described’ Is Quietly Destroying Your Brand Equity on Amazon & Walmart
55% of shoppers abandon brands after one bad experience. Learn how to stop 'NasD' issues for your brand.
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ARTICLEWinning the Walmart Buy Box
Discover how to win the Walmart Buy Box, boost visibility, and protect your brand from rogue sellers with expert insights from IPSecure.
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ARTICLEUsing AI to Remove Rogue Listings
Protect your brand and Buy Box on Amazon and Walmart with IPSecure’s AI-powered Product Discovery System, detecting and removing rogue listings at scale.
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ARTICLEIPSecure Protects the Walmart Buy Box
Discover how IPSecure protects your Walmart Buy Box by detecting unauthorized sellers, preventing price erosion, and ensuring fair competition.
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ARTICLEHow Amazon Test Buys Help You Improve Your Buy Box Win Rate
Learn how Amazon Test Buys boost your Buy Box win rate by improving sales, ensuring compliance, and staying ahead of competitors on the Amazon marketplace.
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ARTICLEResellers v. Amazon
Amazon faces a $30M lawsuit from 595 resellers alleging unfair enforcement practices, highlighting the challenges of balancing reseller rights and regulatory compliance.
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ARTICLEDon’t Let Grey Market Sellers Destroy Your Black Friday
Protect your brand this Black Friday by learning strategies to prevent grey market sellers from undercutting your prices and damaging customer trust.
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ARTICLEHow Unauthorized Sellers Impact Your Buy Box
Discover how unauthorized sellers impact your Amazon Buy Box success. Learn how IPSecure’s AI platform helps identify and address these sellers to boost your sales.
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ARTICLEIPSecure Closes Multiple Seven-Figure Seed II Round of Funding and Announces Formation of Key Advisory Board
IPSecure, the AI-driven brand protection leader, secures significant funding and forms an advisory board to boost e-commerce revenue and Buy Box wins on Amazon.
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ARTICLEMade to Measure: Buy Box Win Rates & Brand Protection
Boost Buy Box win rates and protect your brand from unauthorized sellers with IPSecure's data-driven strategies.
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ARTICLEMind the Gap on Prime Day
Learn how unauthorized sellers can impact your Amazon Buy Box win rate during Prime Day and discover strategies to protect and boost your Buy Box.
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ARTICLESafeguard Your Amazon Prime Big Deal Day Revenue: Tips for Amazon Sellers
Boost your Prime Day revenue & learn to protect your brand during peak shopping days. Includes Top Tips to boost Buy Box win rates during busy shopping periods.
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ARTICLEAnnouncing the ASIN Discovery System from IPSecure
Our AI-driven platform protects Amazon ASINs. Commercial and legal teams can jointly monitor and remove unauthorized Amazon product listings at scale.
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ARTICLEUNGATING SERVICES ARE SCAMS
Discover why Amazon ungating services claiming to unlock access to gated brands on Amazon are scams that can lead to seller account deactivation.
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ARTICLENew Life For The INFORM Consumers Act
Explore the revival of the INFORM Consumers Act and its potential impact on online marketplace regulations.
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ARTICLEPrime Day 2 is about winning the race for 360-degree customer loyalty
Everything you need to know about Amazon's second Prime Day, the race for customer loyalty and brand protection during peak shopping events.
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ARTICLEIPSecure.com is now live!
IPSecure focuses on brands, agencies & e-commerce managers. Our purpose-built online brand protection platform is cost effective and easy to use.
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ARTICLEPrime Day: buy box losses mount for unprotected brands
Discover how your brand can increase sales during Amazon Prime Day and other high-demand shopping periods with a brand protection strategy.
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ARTICLEAmazon’s “Prime Day” Is a “Prime” opportunity for unauthorized sellers
Discover effective strategies, tools and services to protect your products and revenue from unauthorized sellers on Amazon.
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ARTICLERecession is here. Consumers want deals, amazon has them, and bad guys know It.
See why brand protection is vital during economic downturns and how to stop unauthorized sellers and counterfeiters from affecting your brand equity and sales.
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ARTICLEBrand protection: a company’s new growth driver
Learn how IPSecure brand protection tools can increase your sales on Amazon and drive revenue growth for your company. Read more on our blog.
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ARTICLEPodcast interview with IPSecure’s CEO and founder, David Cooper
Discover effective ways to protect your Buy Box and brand on Amazon. Listen to our podcast and explore a variety of brand protection tools and techniques.
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ARTICLEThe 5 Secrets to stopping counterfeits on Amazon, increasing revenue and building customer confidence
Learn the essential strategies to stop counterfeits and unauthorized sales on Amazon, increase revenue, enhance customer confidence, and build brand loyalty.
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ARTICLEIs marketplace seller identity verification working?
Amazon spent $700 million in 2021 on anti-counterfeiting efforts and it has 10,000 people working on seller verification. Is it working? Read more.
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ARTICLELike it or not, all brands sell on Amazon
You may not sell goods on Amazon, but you can be sure your brand is being sold there. Find out who is selling your products - and what you can do about it.
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ARTICLEAre marketplace product reviews worthless?
Uncover the truth about product reviews & the battle against fake reviews on Amazon. Learn how IPSecure can help protect your Buy Box. Read more on our blog.
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ARTICLENotorious markets report points the finger at chinese and eastern european service providers
Discover insights from the US Trade Representative's 'Notorious Markets List' highlighting counterfeit market hubs in China and Eastern Europe.
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ARTICLERogue international sellers are expert marketplace manipulators
Learn how to protect your brand from fraud on Amazon. Unauthorized international sellers, counterfeit products, fake reviews are just some of the tactics.
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ARTICLEThe american choice and innovation online act - a lifeline for 3rd party PTY merchants or a trojan horse for counterfeiters?
Explore the impact of the American Innovation and Choice Online Act on online marketplaces like Amazon and its unintended consequences for counterfeiters.
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ARTICLEAmazon aggregators – don’t wait on brand protection
Discover tools and strategies for Amazon Aggregators to safeguard their investments. Explore brand protection solutions from IPSecure. Book a demo today.
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ARTICLELooking back and looking ahead
Discover how online shopping and online brand protection have evolved and how this impacts your Buy Box win rates and revenue.
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ARTICLEIt’s holiday gift season; brands need to “Double Down” on anti-counterfeiting efforts
With an increase in online sales during the holidays, criminals will try and take advantage of the volume. Protect your brand & Buy Box today.
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ARTICLECease and desist letters work, but not via email
Stop unauthorized sellers from claiming your Amazon Buy Box with a ‘cease & desist’. IPSecure can do this for you automatically. Find out how.
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ARTICLEThe importance of doing “Test Buys” on Amazon
Learn how conducting test buys can help you protect your brand on Amazon by gathering evidence of counterfeits, seller information, and more.
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ARTICLEWill the INFORM consumers act make marketplace seller identities more transparent to consumers?
Learn how the INFORM Consumers Act enhances seller transparency in online marketplaces and its impact on buyers.
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ARTICLEWill the SHOP SAFE act create marketplace accountability?
Explore the SHOP SAFE Act and its potential impact on e-commerce marketplaces' accountability for counterfeit products and concerns surrounding its provisions.
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ARTICLEIs organized crime taking advantage of online marketplaces?
Learn about retailers’ efforts and available tools to stop organized crime rings from selling stolen goods on Amazon or other online marketplaces.
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ARTICLEWhy DOJ’s proposed changes to section 230 of the CDA won’t help brand owners curb counterfeiting activities
Curious if Section 230 of the Communications Decency Act of 1996 will benefit brands in their fight against online counterfeiting? Read more.
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ARTICLETarget bad actors using Buy Box data: an important measure of success
Explore the key metrics to measure the success of your brand protection efforts on Amazon, including the impact on authorized sellers & increased revenue.
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ARTICLEOnline brand protection is moving from ‘Do-it-for-me’ to ‘Do-it-myself’
See how online brand protection strategies are shifting to a 'Do-it-myself' approach. Learn how hybrid programs can maximize your brand's presence and revenue.
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ARTICLEOnline brand protection solutions – what am i really paying for?
Uncover the truth about online brand protection services and what they offer. Discover the myths and realities with insights from IPSecure. Learn more.
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ARTICLEWhy keyword scanning for counterfeits on amazon doesn't work
Learn why relying solely on keyword scanning for tracking counterfeit products on Amazon is ineffective and discover better approaches to protect your brand.
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