ARTICLEThe Counterfeit You Didn’t Choose
Why customer expectations change the impact of a counterfeit purchase.
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Counterfeit products
Research + insights.
19PUBLISHED RESOURCES
Detection, test purchases, and authentication. Explore articles, whitepapers, videos, and research, newest first.
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ARTICLEPrice is a bad counterfeit indicator
Product offer price has little to no correlation to product authenticity. It seems logical, you see a new seller appear on your listing, they look suspicious and their price is 20% below every other seller. Must be a fake. Unfortunately, the evidence says otherwise. We analyzed almost 300 confirmed infringing test purchases and compared the purchase price with the brands MAP or Expected Retail Price. The result: bad guys aren't stupid and they aren't willing to giveaway margin to attract more sales.
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ARTICLE‘Not As Described’ Is Quietly Destroying Your Brand Equity on Amazon & Walmart
55% of shoppers abandon brands after one bad experience. Learn how to stop 'NasD' issues for your brand.
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ARTICLEHow Amazon Test Buys Help You Improve Your Buy Box Win Rate
Learn how Amazon Test Buys boost your Buy Box win rate by improving sales, ensuring compliance, and staying ahead of competitors on the Amazon marketplace.
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ARTICLEUNGATING SERVICES ARE SCAMS
Discover why Amazon ungating services claiming to unlock access to gated brands on Amazon are scams that can lead to seller account deactivation.
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VIDEO PODCASTCreating the Infrastructure on Amazon to Fight the Gray Market
Learn key strategies on establishing brand presence, controlling the supply chain and defending your brand against counterfeit products & unauthorized sellers.
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VIDEO PODCASTFixing Brand Protection to Help Increase Revenue
Your business shouldn't lose out on potential revenue to Amazon counterfeiters. Explore tools & techniques to protect your brand against fraudulent goods.
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ARTICLERecession is here. Consumers want deals, amazon has them, and bad guys know It.
See why brand protection is vital during economic downturns and how to stop unauthorized sellers and counterfeiters from affecting your brand equity and sales.
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ARTICLEThe 5 Secrets to stopping counterfeits on Amazon, increasing revenue and building customer confidence
Learn the essential strategies to stop counterfeits and unauthorized sales on Amazon, increase revenue, enhance customer confidence, and build brand loyalty.
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VIDEO PODCASTEasy prey podcast: can you protect intellectual property? with David Cooper
Explore how David Cooper discusses protecting intellectual property on the Easy Prey podcast.
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ARTICLEIs marketplace seller identity verification working?
Amazon spent $700 million in 2021 on anti-counterfeiting efforts and it has 10,000 people working on seller verification. Is it working? Read more.
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ARTICLENotorious markets report points the finger at chinese and eastern european service providers
Discover insights from the US Trade Representative's 'Notorious Markets List' highlighting counterfeit market hubs in China and Eastern Europe.
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ARTICLERogue international sellers are expert marketplace manipulators
Learn how to protect your brand from fraud on Amazon. Unauthorized international sellers, counterfeit products, fake reviews are just some of the tactics.
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ARTICLEThe american choice and innovation online act - a lifeline for 3rd party PTY merchants or a trojan horse for counterfeiters?
Explore the impact of the American Innovation and Choice Online Act on online marketplaces like Amazon and its unintended consequences for counterfeiters.
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ARTICLEIt’s holiday gift season; brands need to “Double Down” on anti-counterfeiting efforts
With an increase in online sales during the holidays, criminals will try and take advantage of the volume. Protect your brand & Buy Box today.
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ARTICLEThe importance of doing “Test Buys” on Amazon
Learn how conducting test buys can help you protect your brand on Amazon by gathering evidence of counterfeits, seller information, and more.
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ARTICLEWill the SHOP SAFE act create marketplace accountability?
Explore the SHOP SAFE Act and its potential impact on e-commerce marketplaces' accountability for counterfeit products and concerns surrounding its provisions.
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ARTICLEWhy DOJ’s proposed changes to section 230 of the CDA won’t help brand owners curb counterfeiting activities
Curious if Section 230 of the Communications Decency Act of 1996 will benefit brands in their fight against online counterfeiting? Read more.
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ARTICLEWhy keyword scanning for counterfeits on amazon doesn't work
Learn why relying solely on keyword scanning for tracking counterfeit products on Amazon is ineffective and discover better approaches to protect your brand.
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