Product offer price has little to no correlation to product authenticity. It seems logical, you see a new seller appear on your listing, they look suspicious and their price is 20% below every other seller. Must be a fake. Unfortunately, the evidence says otherwise. We analyzed almost 300 confirmed infringing test purchases and compared the purchase price with the brands MAP or Expected Retail Price. The result: bad guys aren't stupid and they aren't willing to giveaway margin to attract more sales.
Learn how Amazon Test Buys boost your Buy Box win rate by improving sales, ensuring compliance, and staying ahead of competitors on the Amazon marketplace.
Learn key strategies on establishing brand presence, controlling the supply chain and defending your brand against counterfeit products & unauthorized sellers.
Your business shouldn't lose out on potential revenue to Amazon counterfeiters. Explore tools & techniques to protect your brand against fraudulent goods.
See why brand protection is vital during economic downturns and how to stop unauthorized sellers and counterfeiters from affecting your brand equity and sales.
Learn the essential strategies to stop counterfeits and unauthorized sales on Amazon, increase revenue, enhance customer confidence, and build brand loyalty.
Learn how to protect your brand from fraud on Amazon. Unauthorized international sellers, counterfeit products, fake reviews are just some of the tactics.
Explore the impact of the American Innovation and Choice Online Act on online marketplaces like Amazon and its unintended consequences for counterfeiters.
Explore the SHOP SAFE Act and its potential impact on e-commerce marketplaces' accountability for counterfeit products and concerns surrounding its provisions.
Learn why relying solely on keyword scanning for tracking counterfeit products on Amazon is ineffective and discover better approaches to protect your brand.
ARTICLE
