Product offer price has little to no correlation to product authenticity. It seems logical, you see a new seller appear on your listing, they look suspicious and their price is 20% below every other seller. Must be a fake. Unfortunately, the evidence says otherwise. We analyzed almost 300 confirmed infringing test purchases and compared the purchase price with the brands MAP or Expected Retail Price. The result: bad guys aren't stupid and they aren't willing to giveaway margin to attract more sales.
A genuine product can still violate U.S. labeling requirements. For brands selling on Amazon, the package delivered to a consumer can reveal an enforceable issue that the product listing does not show. Incorporating findings from 1,000 verified IPSecure test-purchases, this guide explains how brand owners can and should use U.S. labeling requirements and physical test purchases to build stronger enforcement cases and remove diverted product and parallel import sellers from Amazon and Walmart.
Learn how Amazon Test Buys boost your Buy Box win rate by improving sales, ensuring compliance, and staying ahead of competitors on the Amazon marketplace.
Amazon faces a $30M lawsuit from 595 resellers alleging unfair enforcement practices, highlighting the challenges of balancing reseller rights and regulatory compliance.
Stop Buy Box losses with the IPSecure brand protection platform. Consider a licensed Amazon investigator as part of your strategy to fight grey market sellers.
Learn key strategies on establishing brand presence, controlling the supply chain and defending your brand against counterfeit products & unauthorized sellers.
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