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Are Licensed Investigators the Key to Halting Gray Market Sellers?
It takes more than a sales team to combat gray market sellers. They will not dissipate by themselves. That said — what measures are appropriate for overcoming rampant gray market sellers and what does that look like in the day-to-day? On the latest episode of Owning the Buy Box, we sat down with Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges brands face in tackling the gray market problem.