Selling Direct-to-Consumer (D2C) on Amazon is one of the best ways to protect your brand from unauthorized gray-market sellers. But when premium brands want to grow from $5 million to $20 million in sales on Amazon, unique skills and expertise are needed — which means calling in the experts. This week’s guest, Ethan McAfee, Founder and Executive Chairman at Amify, shares how he took the company from a side hustle selling pickleball paddles on Amazon to a full-service top-tier provider for premium brands looking for that next stage of growth.